Instagram Expands Guides Features To All Users 

Earlier this year, Instagram launched a unique feature called “Guides,” which enabled creators to share tips, support and other longer-form content in a dedicated tab on their user profiles.

Initially, Instagram limited to a select group of creators, Instagram Guides are now available to everyone using the photo and video networking service.

Today, the company says it’s making the format accessible to all users and expanding Guides to include other types of content, as well — including Products, Places and Posts.

Guides provide another way for the community to connect with their favourite accounts, discover new products from people they may not already follow, and get inspired by what content people are loving on Instagram.

1. The feature could help improve users’ time in the app, since users wouldn’t have to click through to external websites and blogs to access these posts — for instance, through a link in the creator’s bio or a link added to one of the creator’s Stories.
2. With the development of Products, Places and Posts, Instagram’s Guides can now cover more areas. Instagram says it made the feature easier to use, too. It may also highlight Product Guides inside its new shopping destination on the platform, Instagram Shop, 

Visitors to Guides can share the Guides across their own Stories and in Direct Messages, expanding their reach even further. Also, new today is an update to Instagram Search. Before, users could search for names, usernames, hashtags and locations. With the changes rolling out,

Users will also now be able to use keywords that will surface content related to their interests. Along with Guides, the bigger goal is to support Instagram users from leaving the app.

Instagram says the research update is available in English to all users in Canada, the U.S., U.K., Australia, New Zealand and Ireland. The extension to Guides is rolling out now to all users.

you can choose from 3 different Guide formats:

• Places: Recommend places in your city and beyond
• Products: Recommend your favourite products
• Posts: Recommend posts you created or saved

This is a versatile format that can be used to share inspirations, tell stories, and provide advice or guidance.

This is a great tool for brands or businesses looking to add extra context or commentary to their shoppable products on Instagram. It also opens up new opportunities for influencer partnerships, as anyone (including influencers and brand ambassadors) can use this tool to curate a list of recommended products.