Shopify Announces Record Global Black Friday Sales of $2.4 Billion

Shopify is a leading global commerce company, announced record-setting Black Friday sales of $2.4 billion* from the independent and direct-to-consumer brands on the platform worldwide. On November 27,

“We’re excited with the Black Friday sales generated by the businesses on Shopify. In just an individual day, merchants throughout the world originated more than 80% of the sales of the whole holiday shopping weekend last year,” said Harley Finkelstein, President of Shopify. 

“With more customers than ever shopping online this year, we expect this weekend being one of the biggest eCommerce events in history, as customers vote with their pocketbooks and establish the independent and direct-to-consumer businesses they love.”

About Shopify eCommerce 

Shopify is a leading global commerce company, presenting trusted devices to begin, expand, market, and maintain a retail business of any size. 

Shopify performs commerce better for everyone with a platform and services that are managed for reliability while achieving a more satisfying shopping experience for purchasers everywhere. 

Headquartered in Ottawa, Canada, Shopify controls over one million businesses in more than 175 countries trusted by brands such as Allbirds, Gymshark, Heinz, Staples and so on.

2020 Black Friday Global Highlights**

• Records say $2.4 billion in Black Friday sales globally, a 75% increase in sales from last year
• New York, London, and Los Angeles were the top-selling cities worldwide on Black Friday, with top-selling nations including the US, UK, and Canada
• According to records Mobile sales on Black Friday were 67% compared to 33% of sales made on desktop. In 2019, 69% of Black Friday sales were on mobile and 31% on desktop
• Top product categories globally through Black Friday were garments and accessories with health and beauty and home and garden following
• Average Black Friday cart price globally was $90.70, an improvement of 11% from last year
• 14% of cross-border orders placed on the platform on Black Friday
• 20,000+ tonnes of carbon emissions offset from the delivery of every order placed on Shopify’s platform on Black Friday

For a dynamic, real-time picture of Black Friday/Cyber Monday commerce from Shopify’s more than one million independent businesses worldwide, 

1. Shopify’s 2020 Black Friday information is based on sales by its more than one million business in nearly about 175 countries neighbouring the world 

Shopify has profited from the expansion of brick-and-mortar retailers turning towards its e-commerce platform as online shopping waves due to the Covid-19 pandemic. 

Recently, the company also tied hands with TikTok to help it's one million-plus merchant promote their products more efficiently on the video-sharing app, as well as drawn up with Asia's leading digital wallet platform.