Facebook Ads : The Complete Guide to getting start with Facebook Ads 

Organic progress on Facebook may have become harder for brands in the past few years - and will become all the extra so with the upcoming change to its News Feed - but the same doesn't certainly apply to its paid advertisement options.

Facebook has sincerely invested in performing a large number of possibilities for marketers and business owners who want to promote their content to reach the correct audience. 

It is an extremely efficient tool for reaching out to audiences, as long as you are willing to part with some funds.So if you have been considering earning the leap over to paid Facebook promotion, here is how to get set up with your first Facebook Ad.

First of all, you need to visit the Ads Manager. It is where you build new ads, get an overview of your current campaigns and measure their performance.

How to set up a Facebook Ads campaign 

Step 1: Set some goals for your Facebook Ads - Before you jump in and create any adverts, it’s important to initial think about why you’re promoting and what you’re trying to achieve. By setting yourself a few goals ahead of going live with ads, you also have something to measure your success against.

• Increase traffic to my website from Facebook
• Increase attendance at my event
• Generate new leads
• Increase the reach of our content on Facebook
• Boost engagement for our Facebook Page

Step 2. Head over to Facebook Ads Manager -All of Facebook’s ad campaigns run through the Facebook Ads Manager tool, which you can obtain via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account.

Step 3. Choose your objective - When you click to create a Facebook Ad, you will go to a page where you pick the objective for your campaign. Facebook wants to make your advertising experience as specific as possible. That’s why it asks you from the very first step to decide on your marketing objectives.

The three main types of objectives are:

1.Awareness: Generate interest in your content, service or your product

2.Consideration: Make the audience interested in searching for more details about your business Likewise Send people to a destination on or off Facebook, Get installs of your app, Raise attendance at your event, Get video views, Collect leads for your business

3.Conversion: Get the audience to purchase your product or service, Objectives that inspire people interested in your business to acquire or utilise your product or service. Like Boost conversions on your website, Improve engagement in your app, Make people maintain your proposal, Promote a product or catalogue, Get people to visit your shops.

Step 4: Define your audience and budget -Once you choose on your objective, it is time to select your audience. This is the step in which you narrow down Facebook’s two billion users and select the ones that are more important to your content.

This step is remarkably crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:

• Core audiences: manual choice of the audience based on your set criteria
• Custom audiences: upload your connection lists to determine an actual audience.
• Lookalike audiences: find people related to an actual target audience

The core audiences enable you to discover a new audience based on demographics, locations, interests, and even behaviours. 

Step 5: Create your advert - It is now time to determine the images (or video), headline, body text, and where your ad will be displayed on Facebook. For the text, you get 90 characters to share a quick message that will appear above your image(s) or video,There are two ways to create adverts: Using an existing post or creating a new advert. 

Step 6: Choose your ad placements - Advert placement determines where your advert is displayed and with Facebook Ads, you are able to decide which locations your advert will appear in. Adverts may appear in Facebook’s mobile News Feed, desktop News Feed and right column. You may also create ads to appear on Instagram.

Step 7: Place your order - Now, your advert is ready to go. To submit your ad click the ‘Place Order’ button at the bottom right-hand corner of the page. Once your ad is submitted, it will be examined by Facebook before it’s put live (you will receive a confirmation email from Facebook once the ad is live).

Focus on what’s relevant to your company and your campaign goals, and use the proper format for your ideal target audience. If you are still fresh to Facebook advertising, you can start with a small budget to test the available options until you feel more comfortable rolling your advertisements out on a larger scale.