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If you want to approach customers, then Google’s search network or Facebook’s news feeds are the places to be. Recognize this: Facebook currently has 2.3 billion monthly active users, making it a hotbed for users’ activity.
Google Ads reaches billions of people every day via research, email, and other online activities. But when it comes to allocating your advertisement budget and you have to make a choice which platform should you pick: Google Ads or Facebook ads?
Google ADS
Which one is better for marketing and advertisement: Google Search or Facebook For Business? The answer depends on several factors, such as your budget, goals, target audience, and type of business.
Google Search is an effective digital marketing platform in terms of versatility. It is also home to Google Ads, previously known as Google AdWords, an online advertising platform that you can manage for your SEM and pay-per-click (PPC) campaigns.
If you want to intensify traffic to your website immediately and expand leads, then Google Ads is a proper choice for your business. Your SEM strategies and PPC ads will generate positive outcomes for your campaign if you use Google Ads.
Served to people based on their keyword searches, Google is all about "user intent".
Products or services : You can bid on keywords around your product information, which capitalizes on buyer intent.
Facebook ADS
Facebook is one of the advance social media apps worldwide. You can reach a broader audience on Facebook compared to other social media marketing platforms.
Also, Facebook has tonnes of features that can give you higher your competitors. With Facebook For Business, you can maintain a successful Facebook marketing campaign to involve with consumers and boost brand recognition.
Overall, Facebook is an extremely versatile social media platform that suggests tons of advantages for your business. Compared to Google Ads, you can boost brand awareness more efficiently and enhance your level of consumer engagement.
Served to people based on their characteristics and general preferences,Facebook is all about "user personality/behaviour"
New products without any searches around it :Facebook ads can instruct the market and get in front of audiences.
Google Ads and Facebook For Business both have their advantages and disadvantages. If you want to gain leads quickly, then use Google Ads. But if you want to raise brand awareness and gain long-term online exposure, perhaps Facebook is the perfect choice for your business.
Contact Us to Enhance your brand by using Google Ads and Facebook Ads, will gain your leads and it also helps to boost the brand awareness to your targeted audience