Building an eCommerce Site for Eyewear : with Shopify store

If you are one among the billions of people who wear glasses for vision correction, you very well know the spectacular difference this simple accessory brings to your life. Whether it is for medical reasons or just a fashion statement, the specs or shades you wear completely change your look and your view of the world

How to Get Started with your Eyewear eCommerce Site

After you’ve determined you want to drive forward with developing a new eCommerce site, the following decision is deciding whether you want to build, maintain and do fulfilment with your in-house team.

Our technology is developed in such a way that it can be mixed into any eCommerce platform. We fully host just our iframe with our technology which is embedded in our client’s eCommerce sites. 

Reasons To Start Selling Glasses Online

While there are so many other industry verticals to choose from, here are some really good reasons why you should opt for this niche

• Mature and consistent market extension. With the rising use of computers, laptops, mobiles etc. there is an increased need for vision correction.
• Frames and shades have become more of a style statement and young users ordinarily keep replacing them regularly creating a constant demand
• Double revenue families with a growing disposable income to spend on eye accessories
• Ascending trend of using lenses rather of specs, which are more of a subscription-based purchase due to a preference for the disposable variety
• Easy approachability to domestic and international online stores selling a variety of frames and glasses
• Enhanced customer self-confidence and flexibility in buying sophisticated and personalised products online
• Easy availability of suppliers and drop shippers in local as well as international markets that make it easy to source and sell a variety of eyewear 

Top Challenges Of starting an online store to sell glasses :

• Discovering a technology partner 
• Sourcing Suppliers
• Streamlined logistics
• Construction customer trust
• Limited payment options
• Replacements and refunds
• Competing on prices

If you are an eyewear brand/manufacturer, optical or sunglasses retailer, or eye care professional without a transactional eCommerce site today, it might be time to take another look and figure out how you create a compelling eCommerce experience to attract new business.

We’d be happy to set up a time to talk with you and share our knowledge on partners, platforms, site customizations, features, and optimizations to help you build a successful eyewear eCommerce business.