New Social Media Marketing Opportunities on Facebook 

Customized News Feed Priority on Facebook

Facebook users can now set favourites to control which contacts they see at the top of their newsfeed.This means that you have the power to stand apart from your opponents and improve visibility among your audience.Develop a marketing strategy that delivers consistent, valuable content that establishes trust establishes you as an authority and solidifies customer loyalty.

When people look forward to your posts and want to hear from you, they’ll give your updates advantage and position you at the top of their feed for enhanced visibility.

Narrow the Scope of Your Audience for Facebook Ads

Your social media contacts may not all drop into the related targeted segment.By adjusting the demographics of your observers, Facebook allows you to target your audience more accurately and present the information that’s most appropriate to them.

Beyond age, gender, and geography, consider interests and earlier shopping history. Targeting your audience encourages you to send the correct message to the right people at the right time.

When customers receive information that resonates, they feel valued and your content is more likely to obtain a positive response.This increases engagement, builds a more personalized consumer experience, and further serves to develop trust and customer loyalty.

“Call Now” Feature on Facebook Ads

Facebook has attached a “Call Now” button to ads.

Facebook Cover Image CTA

One of the primary pictures people see on your Facebook page is your cover photo. Facebook now allows businesses to practice that image to draw visitors’ eyes to a Call-to-Action button located just below that space.

From registration sign-up to shop now, consumers can convert from your Facebook cover image at the click of a button.

This feature is simple to use and also presents administrators with metrics to track how often the button is utilised and how powerful it is for your business.

If you’re not already doing this, go to your Facebook page settings and add this feature today.