Complete guide to utilizing Facebook to enhance our business

Facebook has an active user base of 2.27 Billion+ users (June’18 Data), higher than the human population of several countries. With such a staggering audience base the preference of Facebook shifted to developing the revenue from Facebook advertisements rather than user-generated engagement from profiles. 

This downfall of organic reach by Facebook led to the beginning of Facebook groups, which became a very significant part of any Facebook Marketing campaign or Facebook community structure by businesses to leverage the full potential.

Facebook groups are an important marketing tool, supporting you to attract fresh consumers and engage popular ones with particular content, community, and support. ... Appears like the perfect opportunity to appeal to people together… and establish a great marketing platform while you're at it

Facebook groups can be very beneficial for digital marketers. They're a place to discover unique information, network, distribute content, discover deals and job

opportunities, and get your questions answered

Facebook Group marketing tips to build your community

Benefits of Facebook groups for business

1. It's a straight line to the customer
2. you will organise long-lasting connections with consumers
3. You will improve your organic range

A Facebook group can be created by any user who has an existing Facebook profile.

There are 3 types of privacy options available for a Facebook group, Public, Closed & Secret.

1. Public - With a public Facebook group, anyone can observe what members support or share. If they have a Facebook account, they can also see a directory of members, admins and mediators.
2. Private and Visible - Private Facebook groups still show up in searches, but possible members require to be manually accepted by the administrators. It’s like they’re knocking on that door, waiting to be let in.
3. Private and hidden - Private and hidden Facebook groups (aka secret groups) don’t display up in searches at all. Mysterious!

A Facebook business page, as well as other Facebook groups with a lot of similarities, can be associated with your Facebook group. Other than the associated Facebook page, postings can only be made from Facebook profiles and other Facebook pages cannot share their content quickly using their by-line. 

Nonetheless, an effective Facebook profile can share the content of a FB page on the wall of a Facebook group. At the significance there is no advantage of paid ads within a Facebook group however, a Facebook Business page can support the associated Facebook group by sharing the link with a classification in the post and encourage it.

All types of posts (FB Live Video, Videos, Images, Links, Status etc) can be shared on the wall of any Facebook group. Role assign feature is additionally available related to that of a Facebook business page. 

Admin of the group can assign various roles to profiles based on the requirement. Facebook group Invite choice is also possible for embed through which group owners can advertise their Facebook group in their websites and join members outside of Facebook.

Group Admins can control the addition of unique members and the latest posts. After the most modern update, group admins can now check the performance of their group through the group insights option, which is available once you have 250+ members or a good engagement rate determined by Facebook.