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LinkedIn says “Sales Navigator features an efficacious set of search capabilities, advanced visibility into extensive networks, and personalized algorithms to help you reach the right decision-maker.” It’s defined as the best version of LinkedIn for sales specialists. It enables sales teams to contract with communications and accounts within the LinkedIn platform.
In simpler terms, Sales Navigator is a social selling platform by LinkedIn that produces an array of features that focus on supporting you discover the correct candidates to establish trusted relationships. With LinkedIn Sales Navigator, you can reach the correct kind of prospects by using the search and filter features. Sales Navigator also presents actionable knowledge and insights that can pave the way for a deeper understanding of leads and prospects. This way, you can engage with your possibilities at a far more personal level by allowing personalized content, customizations, discounts, and offers.
To be an efficient sales enablement leader, you need to be able to think like a sales rep. Part of doing that well includes knowing how to efficiently manage all of the tools and technology that reps use in their day-to-day.
LinkedIn Sales Navigator is the premium version of LinkedIn. It costs $64.99/month and lets you find leads much more efficiently.
Here are LinkedIn Sales Navigator tips that your sales reps should use for greater prospecting.
Social selling has changed the sales landscape, creating it simpler than ever before to compare with prospects and identify leads naturally. LinkedIn, the standard social platform for professional networks and relationships, has long been a successful and productive place to discover and nurture sales leads.
Now, LinkedIn Sales Navigator allows sales organizations even more power to determine leads and maintain their pipelines efficiently.
Benefits of Linkedin Sales Navigator
One of the most powerful tools that sales reps use is LinkedIn Sales Navigator. This tool, which is a membership benefit within LinkedIn, benefits reps prospect key leads and accounts through the capability to monitor their activities and look for related contacts to reach out to. The more you know about Sales Navigator, the more you can stimulate your reps to take advantage of it for social selling purposes.
Now that you’ve determined how to acquire started with Sales Navigator, here’s how you can sustain your leads using LinkedIn.
While sales organizations with little knowledge selling on LinkedIn should test the waters on the free version first, Sales Navigator is a reasonable next step for teams who are willing to take their pipelines to the next level.