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On page - On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Technical SEO - Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).
There are 3 types of SEO.
On page
Off-page
1. GMB Optimization - An optimized GMB page helps Google understand more about your business: who you are, what services/products you sell, where you're located, and what your website is (so they can crawl it for more info). The more Google knows about you, the more types of searches your GMB listing can appear in.
2. Metadata optimization - Meta tags are invisible tags that provide data about your page to search engines and website visitors. 1. Title tag 2. Meta description 3. Robots meta tag 4. Alt text 5. Canonical tag 6. Header tag (h1, h2, h3, etc.)
3. Content optimization - Content optimization is the process of making sure content is written in a way that can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.
Content optimization is the process of making sure content is written in a way that can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links. You should also optimize headlines for increased CTRs and visual images for increased user engagement.
4. internal linking for good navigation redirection - Internal link building is one of the most important and underused SEO ... As crawlers navigate your website through the links, incompetent link building can ... If you have a temporary redirect for no good reason,
An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination.
5. Speed Optimization - Website speed optimization is a tactic for improving how fast a page loads. Website speed impacts user experience, site traffic, and ultimately search rankings, so it's a critical component of a successful SEO strategy.
6. Meta robots optimization - The meta robots tag is a tag that tells search engines what to follow and what not to follow. It is a piece of code in the
section of your webpage. It's a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers and what pages you want them to index and look at.
7. Google-analytics - Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005
8. To set up Google Analytics, you simply have to follow these steps:
Step 1: Set up Google Tag Manager.
Step 2: Create a Google Analytics account. ...
Step 3: Set up analytics tag with Google Tag Manager. ...
Step 4: Set up goals. ...
Step 5: Link to Google Search Console.
9. webmaster tool - Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize the visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface.
To set up Webmaster Tools, visit http://www.google.com/webmasters/tools and sign in with your Google account - preferably the same one you use for GA. Click 'Add a Site'. And enter your site's URL. Next, you'll need to verify that the site is yours.
10. Google my business optimization - Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities. Advertisement. Continue Reading Below. Seasoned SEO professionals use GMB listings to leverage a location-based strategy
11. Nap consistency - NAP Consistency refers to the accuracy of a location-based business's Name, Address, and Phone number across all business listings, local directories, social media profiles, and websites. It is widely considered a search ranking factor for local SEO.
12. Do-follow and no-follow backlinks - To the average website user, do-follow and nofollow links look the same. However, no-follow links include a small piece of code, called an attribute, that lets search engine bots know not to follow the link. ... According to Google, nofollow links don't pass any PageRank to the website being linked.
13. Steps to optimize GMB profile - How to optimize your Google Business Profile
14. canonical tag - A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went life in April 2012.
15. common types of redirects in seo
301 -moved permanently
302 found
307 moved temporarily
404 not found
16. local seo - Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results.
17. link building - In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage to increase the search engine rankings of that page or website.
Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website to improve search engine visibility.
18. on -age and off-page optimization - Offpage optimization refers to all the measures that can be taken outside of the actual website to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.
19. Anchor text - The anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the element, or .
20. The latest Google algorithm update- 8th-April-2021 - google search central
Google ranking update
Update Name - Product reviews update
English (all over the world) rollout
21. 301 redirection - The 301 status code means that a page has permanently moved to a new location. 301 redirects are particularly useful in the following circumstances: You've moved your site to a new domain, and you want to make the transition as seamless as possible. People access your site through several different URLs.
22. 302 redirection - A 302 redirect is a temporary redirect and directs users and search engines to the desired page for a limited amount of time until it is removed. It may be shown as a 302 found (HTTP 1.1) or moved temporarily (HTTP 1.0)
23. Business directory listing - How Do I Add My Business to Google Maps? Go to Google My Business. Click “Get on Google” Enter Your Business Name and Address in the Search Box. Select or Add Your Business. Click on your business listing if it appears among the suggested matches. ... Verify Your Business. ... Confirm your Business.
A business directory is a website or printed listing of information that lists businesses within niche based categories. Businesses can be categorized by niche, location, activity, or size. A business may be compiled either manually or through an automated online search software.
24. Social bookmarking - Social bookmarking is an online service that allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging".
Social bookmarking is a way for users to search, manage, organize, and store useful web content they'd like to revisit and share with others. Because social bookmarking sites are web-based services, you can access your bookmarks online at any time, from any device.
LET’S LOOK AT THE PROCESS:
Step 1: Choose the product/service/article whose social bookmark you want to create. After, choosing the product understand the product or service by thorough go throw.
Step 2: Choose a website having good reviews/ points and create an account on it. After this start your social bookmark submission activity by following further steps.
Step 3: Define the product/service/article title to attract readers. The title should be simple but needs to be trendy. For example, if the article is to be written about an educational program then its title should define the course and its delivery as shown in the below image
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