Search engine optimization (SEO)

SEO (Search engine optimization) stand to improve the quality and quantity of your website traffic for by growing visibility of web pages to use a web search engine. It helps to show organic and paid search result on the search engines.The traffic you drive to your website must be relevant to your industry,It includes on-page and off-page SEO, from that we can get direct traffic, for your preferred keyword & content.

SEO (Search engine optimization) has 3 types 

ON-PAGE SEO - its mainly related to the content of your website

• Keyword research - we have to analysis a perfect keyword, which contains volume and traffic as well 
• Header tags optimization - we should use a header tag in every page of our website it helps to raise our website 
• content creation - To get more traffic, we have to focus on our content, blog which shows website services and solutions 
• keyword optimization - is the act of researching, analyzing and selecting the best keywords.

OFF-PAGE SEO 

• Business listing - by creating an account on my google business and others as well, you can drive more customer engagement into your website 
• High-quality backlinks - backlinks plays the major metric role for the ranking of a webpage, its incoming links to a webpage.
• Social bookmarking - It is a way for users to search, manage, organize, and store useful web content they'd like to revisit and share with others.
• Product image/content posting - by posting a regular image and eye cache content visitors can visit your website more.

TECHNICAL SEO - its mainly related to non-content of your website 

• Site speed - it a process to check website load timings and analyze the speed and generate a report by using popular site speed check tools 
• Mobile-friendliness - make sure your website should be mobile-friendly, design your website mobile friendly and ensure that your page performed well.
• Indexing -it is a data structure technique which allows you to quickly retrieve records from a database file
• Crawlability -it means that search engine crawlers can read and follow links in your site's content.
• Site architecture - it is referred that how your website is set up, how other pages are linked
• Structured data -it is a format for providing info about a page and their content,
• Security - To secure your data from unwanted users or hackers, you have to secure your website and data as well. 

Some Benefits of SEO(Search engine organization)

• It targets quality traffic and filter according to your industry
• You don't have to spend money on advertising
• It brings a higher close rate 
• SEO helps to promote your business website and gain cost management
• It encourages more users to visit a particular website or store 
• SEO helps the local businessman to create a brand.
• SEO can help to improve your social media followers, user or buyer to see to website and services you provide 
• It also increases website speed , ranking on google and visibility as well 
• It leads to better user experience , and build new deeper relationships with customers.