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Search Engine Marketing (SEM) is a form of internet marketing which includes Promotion, Advertisement, of Websites by improving their visibility in search engine results pages through paid marketing. In other words, its a ADS you put there on Google AdWords and Bing Ads.
We have observed many times paid search results in google by the title sign "AD" at the beginning of the URL.
Google puts these pages first in the search results. By using SEO and SEM, Anyone can drive quality traffic to their website with the help of SEM, you can also put yourself in front of your targeted Audience who actively searching for the brand, product or service like you are providing, and it helps to achieve more customers
Benefits of search engine marketing
SEM (search engine marketing) can encourage local business to enhance their business by providing online presence and availability as well as services, by this they can increase lead generation and sales.
There are some benefits of SEM(search engine marketing)