Social media marketing (SMM)

Social media marketing (SMM) is a type of digital marketing, its a process of using social media platforms to attract traffic and attention of users, we have to ensure that we are present on the platforms your users are spending the most time on.
 
By using social media, you can increase exposure and build meaningful & deeper relationships with your customers. These include Facebook, Twitter, LinkedIn, Snapchat, and Instagram, where you can post & share content through both organic and paid channels.
 
Social media marketing has also played a major role in promoting and advertising video marketing. we can also engage with customers via two -way communication and your fans and followers can also connect with us through likes, comments and share content.

Types of Social media marketing 

1. Social networking sites - Facebook, Twitter and LinkedIn these platforms helps to reach and connect with audience and friends and family. we can reach our targeted audience through ADS, sharing image or content.
2. Image sharing sites - visual content like images, infographic, social media platforms like Pinterest, Snapchat, Instagram, by sharing a creative, attractive and informative image we can create inspiration.
3.  Blogs - Sometimes image or video can not describe or pass a whole thought to the audience, Blog pages like Tumblr, blogger and many other sites providing a platform where you can share your thoughts and connect with people for your blog post.
4. Video hosting sites -visual content like videos, informative short films, a social platform like youtube, Vimeo and many more for sharing educational, entertainment or any informative video by posting on social media where you can engage numerous users can see your work.
5. Discussion sites - There are so many discussion sites such as Facebook, Quora, Reddit and many more where we can join the discussion and share our views.

Some of the benefits of social media marketing 

1. Increase brand awareness, By sharing images, videos and content so we can reach more users on social media platforms.
2. Advertising your brand By sharing the creative and informative post so the user can get to know about your brand by like, share, subscribe, and follow your page 
3. social media marketing helps to increase website traffic and user abe able to see your work and services which you mention in your website 
4. It helps to generate leads, sales By sharing customer reviews, ratings and services you provide.
5. It also helps to give a chance to partner with influencers to build better visibility of your brand.
6. Social media marketing helps to promote your brand, product or services which you serve your customers.