Pay-Per-Click Marketing (PPC)

PPC Stands for Pay-Per-Click, a model of digital marketing in which marketers pay a fee every time a user clicks on their ADS.

PPC is one of the types of paid search, it's similar to SEM(search engine marketing)but it includes display advertisement CPC(Cost-Per-Click) based and affiliate advertising.

It allows marketers to bid for ad placement in a search engine's sponsored links when someone tries to find by using keywords that are related to their business.

Types of pay-per-click (PPC)

1. Display ADS - it is  PPC AD type you can use to reach and attract more and more audience who is willing to buy the product from your brand. These ads enable you to target specific types of people you believe in your product or brand. These ads appear on Google’s partner websites. Instead of being all-text ads, These ADS include an image and text. You can be setting up your particular target market or focus on targeting the audience. 
2. Search ADS - it is the most common ADS you will see in a search result, these ADS appears in the top and bottom of the search results in the Google. These ADS provide only Text with no visual images. we can see Search AD tagged with the "AD" it shows that this AD result is paid. you can also create a google search ADS, for that you have to use Google ADS by setting up your 
3. Google shopping - you all might know about google shop, it is another type of paid advertising platform, It helps to increase leads and sales of your business by showing the popular product on google shop. Google Shop allows user to put product image, price, rettings , and website as well , viewers can also able to see that product and price before they click on others website, It is a kind of window -shopping, it provides audience to search the same product from different company result with prices.
4. Social ADS - Social media platforms are one of the most popular and effective types of paid marketing, The ADS will show in social media feeds, on the different platforms, such as Facebook, Instagram , Twitter, LinkedIn. Through social media ADS, we can achieve more user who is actively using the internet.

5. instream ADS -  You might all know about youtube ADS, If you have ever watched content on YouTube, you have seen some form of an advertisement before or while watching a video. Whether it’s a full-screen, non-skippable ad or a small sidebar ad, you have encountered sponsored content through watching videos.

   According to search, it shows that half of our population is regularly watching youtube videos, it is a great platform to reach more people,

   whenever any user will try to see any content which is also related to your content the AD will appear before or while watching a youtube video

6. Gmail sponsored promotion - You can reach interested leads in more places than one. With Gmail sponsored promotions, you reach interested leads right in their inbox. Gmail sponsored promotions ads appear at the top of a user’s mailbox. These ads appear to look like any other email, except for the “ad” tag on the email and the bolded subject line. Users can see these emails on the desktop and in the mobile app.