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Email Marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. its a process of maintaining a database of contacts and sending them email alerts about your brand, product or services.
There are many things that contribute to the success of your email marketing strategy, from the content you create and the time you send your emails.
It is an effective way to communicate with your audience on an ongoing basis. Email marketing is useful to build your subscriber base, onboard new customers, brand, retain existing ones, promote discounts and offers, services, product and distribute content.
If you go a little deeper, email marketing might also refer to building strong relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand.
Some Benefits of Email marketing