Mobile marketing

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones.

Mobile marketing is a multi-channel digital marketing technique focused at reaching a particular targeted audience on their smartphones, feature phones, tablets, or any other mobile devices via websites, E-mail, SMS and MMS, social media, or mobile apps.

The number of smartphone users across the world is expected to grow to 3.5 billion in 2020. To grab this opportunity, brands connect with their users on their smartphones through mobile apps, emails, mobile-friendly websites, and social media. By connecting with users on the go, brands have been able to optimize their marketing strategies and send timely messages.

What are the Benefits of Mobile Marketing Important?

• Mobile Marketing is Cost-effectiveness. 
• Mobile Marketing is effective because most of the people always online in their social media and other platforms.
• Mobile eCommerce is a reality, half of the people doing online shopping from the reputed online shop.
• Many shop keepers use their mobiles even in physical stores, like online payment methods.
• Mobile Marketing provides Instant transactions via different payment methods facilities to users for easy online shopping. 
• Mobile Opens Virtual Reality and Other Possibilities
• Mobile Marketing Is Personal anyone can do for their product, services Through creating a business account.
• Mobile is Changing the Way People Consume Content
• Easy access. Let's face it — our phones are by our side most of the time. 

Types of mobile marketing 

1. SMS marketing - User will notify with offers, discount and other services via SMS marketing.
2. Mobile Internet marketing - User can able to advertise their product, services and brand by generating a business account.
3. Application Marketing - User can promote their new application via advertising in social media platform and another platform as well
4. MMS Marketing - It helps to provide video visibility to users so they can see a creative advertisement of product, brand or services.
5. Bluetooth mobile marketing - User can share link and via Bluetooth 
6. Mobile Games - User can also advertise mobile games while and before playing games.
7. Barcodes/QR (quick-response barcodes) - It an easy way to pay bills and amount by using barcodes / QR codes.