Television and Radio Marketing 

Television and Radio marketing is also an very effective type of digital marketing,It conveys message promoting, and targeting to market, a product, brand or services. Marketers, users and advertisers are more comfortable with TV commercial ADS, the most important thing is Television is still one of the most popular medium types.

It reaches people faster than, say, newspapers. TV commercial ADS have a powerful effect to target a high number of Audience.

Nowadays some consider Radio Advertising as an "old fashion" way to convey the message, But radio marketing might still be an effective and powerful medium, Especially for Local businesses and Business to Customer (B2C).

Compare to Television Marketing, Radio Marketing is easy and cheap,So any local businessman can promote & advertise their business to a targeted audience.

Some benefits of Television Marketing 

• Television Advertising is effective because most of the people spend more time on TV.
• It is easy and affordable, Any local businessman can afford to promote their business.
• Television advertising attracts a huge number of viewers.
• It attracts loyal and local viewers.
• It helps the user to promote & advertise their upcoming product brand or services by creating attractive, creative and relatable AD. 
• TV Advertising is effective because users can watch TV anywhere such as Via mobile phones, tablets and laptops.

Some benefits of Radio Marketing 

• Radio advertising helps to reach your targeted customer with frequency
• Radio advertising provides a promotional opportunity, to promote brand, services and product.
• It is an Anywhere, Anytime medium,
• It is more memorable.
• Radio reaches a huge local market.
• Radio marketing is cost-effective any local businessman can afford the basic prices.
• Radio marketing is time-saving , it's easy and quick.
• Radio stations target specific market according to your business.