Apple opens its first online store in India

Apple will launch its online store in India on September 23, bringing a variety of services to customers in India a way to buy Apple products directly from the company for the first time.

“We’re proud to be expanding in India and want to do all we can to support our customers and their communities,” said Apple’s senior vice president of retail and people Deirdre O’Brien said in a statement. “We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.”

The company, which currently relies on third-party online and offline retailers to sell its products in India, said its online store will offer AppleCare+, which increases the warranty on its hardware devices by up to two years, as well as a trade-in program to let buyers access discounts on the purchase of new iPhones by returning earlier models These features were previously not applicable in India Customers will also be able to buy Macs with custom configurations,

Moreover, On its website, Apple says it also thinks to offer financing options to customers in India, and students will get extra discounts on Apple products and accessories. Starting next month, it will also let buyers check out free online gatherings on music and photography from professional creatives. 

India is becoming an increasingly important market for Apple. In recent years, Apple has started manufacturing some of its devices in the country — Foxconn began developing the iPhone 11 near Chennai in India earlier this year, In addition, the company has also made other iPhone models in India.