Paytm Launches A Mini App Store

On Monday, Paytm announced the launch of Android Mini App Store to encourage Indian developers to take their innovative products to the masses. Mini apps are a custom-built mobile website that provides users with app-like experience without having to download them, which would considerably benefit millions of citizens to save their limited data and phone memory.

Unlike the Google Play Store where apps are accessible for download on Android smartphones, the core implementation of Paytm's Mini App Store is a web-based service within the Paytm app.

According to Paytm's press release, the Mini App store has invented to help small developers and businesses in India to set up low-cost and easy-to-build apps using HTML and Javascript. These apps open within a window inside the Paytm app itself, and the listings will also be free.

Instead of giving native apps and developer tools, Paytm is hosting links to progressive Web apps (PWAs) which are light apps that can run within a Web browser without requiring any installation. As of now, the Mini App Store only has a few apps listed, although Paytm plans to list 300 services in the upcoming days.

Paytm provides listing and distribution of these mini-apps within the app without any charges. Paytm will also provide developers with free payment avenues including Paytm Wallet, Paytm Payments Bank, and UPI; however, it can be noted that a two per cent extra charge is levied for payments using credit cards. For developers, Paytm has also provided a dashboard for analytics, payments collection, and various marketing tools to better engage with users.

They also offer direct access to discover, browse and play without downloading or installing separate apps. More than 300 app-based service providers such as Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the program.

Features Of Paytm Mini App Store 

1. Offers direct access to discover
2. Easy To Search by typing the brand name
3. Sharable Mini Apps - Easy To share via any messaging app
4. Notify by Paytm app -Where new product launch
5. User can See Trending mini Apps
6. It targets Specific set of user
7. Browse and play without downloading or installing separate apps
8. Free payment avenues including Paytm Wallet
9. Provides a dashboard to developers for an analytics

Benefits Of Paytm Mini App Store

1. Help Small Developers and Businesses 
2. Low-cost
3. Quick-to-build
4. Build by using HTML & Javascript Technologies
5. Offers direct access to discover
6. Listing is free